How do Sportsbooks and Casinos Boost the Latest Trends in Gamification?
Across all apps and service providers, trends in gamification have been widely adopted to drive customer retention. One of the best examples is the Duolingo language learning app and platform. The app’s creators have been famously successful at upselling their product, i.e., getting free subscribers to start paying for it. Duolingo also does a good job of retaining customers after they upgrade. The secret of their success is following new trends in gamification, through a series of challenges, missions, awards, and so on.
But if that is how a language app does it, what about casino and sportsbook platforms? You might argue that the experience is already gamified, as you can find everything from jackpot slots to the latest odds for betting on the Super Bowl. Yet certain areas keep customers engaged through gamification beyond the games themselves.
Just a note, too, before diving in: top casinos and sportsbooks will have to apply gamification responsibly. Regulation of gambling activity means you cannot push gamification too far. It must always be done responsibly, promoting fun rather than a constant drive to get customers to place more wagers. You can see below how it works.
Missions/Challenges
One of the most common trends in gamification is the introduction of missions or challenges, often offering an award for completing specific tasks. Often, that means placing several bets over a week to receive a free bet, or playing slots at certain times to receive Free Spins. The point is that there is a specific goal and a reward upon attaining it.
Leaderboard Tournaments
This is often tied to slots promotions, where prizes are offered for something like the biggest X win. The idea of an X win is important because it represents the largest possible win relative to the size of the bet. This keeps it open to both small-stakes players and high rollers. Prizes can be anything from cars to holidays to barista-style coffee machines to cash.
Levelling Up
This is an interesting field of gamification because some betting and gaming platforms do not always award physical or cash prizes when players reach a new level. Indeed, sometimes it follows the Duolingo model of handing out badges and other types of virtual rewards that can be added to your profile. It’s classic gamification that doesn’t cost the operator much to implement. We recommend checking this video explaining the latest trends in gamification, along with the basics.
Personalization and Bet Customization As Major Trends in Gamification
This is mainly for the sportsbook. There has been a modern trend toward customizable bets – sometimes called build-a-bet or same-game parlay – with multiple legs, so they are completely unique to you. There have even been instances where sportsbooks can be approached on social media to request specific odds for your novelty bet.
Free Games Are Still On Trend
These are usually auxiliary games attached to the sportsbook and are usually free to play. For example, there might be a game where you can predict the scores of every NFL game, or free games attached to the casino section, where you can win prizes for playing.
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